PUBLISHING

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Purchasing Information

 

 

 

 

Available Now

 

 

an anthology
of Contemporary British Poetry
celebrating the spiritual journey

edited by Jay Ramsay

 

 

 

 

 

 

The Something
and Nothing of
Death

Will Parfitt

'a book to read before you die'

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

If you have any problems ordering any PS Avalon books
contact us:

 

 

 

 

 

PS Avalon Publishing Prospectus

 

 

In what now seems the dim and distant past, there were hundreds of small publishers who actively encouraged new writers. The book publishing world is now mostly divisions of multinational businesses where the power is not in the hands of editors but accountants who seem more interested in sales figures and ledgers rather than books.

Recent developments in print technology, however, which enable low cost and short run print services at reasonable prices without a loss of quality, provide an opportunity for small publishers to re-emerge.

As a small independent publisher enabled to take full advantage of these latest technological advances, PS Avalon Publishing can offer an alternative route for authors working in our particular fields of interest.

We are not a vanity or subsidy publisher and we would advise you to beware of those who offer flattery in exchange for money, offer little or no royalty or serious sales, and encourage the author to have printed and pay for more copies of their book than could possibly sell.

We will not flatter you and categorically will not publish a book that we do not like and can confidently place on our lists. Our ability to utilise print on demand and short run services enables us to hold to this vision and offer you personal attention and all the necessary skills to enter the world of published authors.

We do not ask you to fund or underwrite the publishing costs of your book, but we do expect our relationship to be reciprocal and, to show that willingness from the author's side, we ask you to purchase some copies of your book. This way both PS Avalon Publishing and the author have a commitment to the book and a relationship of mutual support and interest.

If you are a new, original or specialist author with a realistic attitude you cannot expect to be taken up by a mainstream publisher, and indeed, once you are awakened to the pitfalls in their approach, you may not want to be. But for your target markets, your book, published in sensible numbers and available through relevant outlets, can be both a valuable addition to its genre and a successful creative venture.

 

 

Areas of Interest

 

To maintain our independent and completely personal approach, we have chosen to limit our publications to areas both of particular interest to us and in which we have the necessary skills to advise, support and promote an author. These two areas we loosely categorise under the headings:

• inspirational poetry;

• personal and spiritual development.

These headings may be interpreted rather widely: many different forms of poetry may be considered inspiring, and personal and spiritual development, as well as including self-help or instructional works, also may include autobiographical accounts, memoirs, children's stories, family histories, and legacy writing, as long as it has a relevance to the theme.

 

 

Marketing and Distribution

An issue for small publishing ventures has traditionally been the problem of distribution and marketing, but in the modern world this does not have to be a difficulty. If you have a book published by a large conglomerate, unless you are a "celebrity author" the best you can expect is a week or so of promotion. If you book doesn't 'sell on' after the initial release, it will quickly, at best, be on a not-promoted back list or, at worst, be remaindered and/or pulped. The large book sellers like Smiths and Waterstones do not have the interest or space in stocking every new book let alone ones that have been on release for even only a short time.

PS Avalon Publishing doesn't pretend to compete with large publishers and does not offer books for sale in bookshops. What we do offer is a three-pronged approach to marketing. Firstly, your book will be available on the internet, through our own site, through Amazon and other major net book retailers. Secondly, your book is made available in the major libraries; your book is fully catalogued with Whitakers who publish The Bookseller; your book is placed on the computerised lists used by major booksellers; and information is supplied to Book Data thus information is available to potential markets. This means anyone who wishes to order your book can do so easily. Your book may have a limited appeal but appropriately targeted to the right market can be surprisingly easy to sell and make successful.

The third approach to marketing is almost certainly the most effective and is based on our continuing relationship with the author. We will support you in your own sales and marketing campaign to whatever level you wish to take it. We will offer informed marketing advice and practical suggestions: for instance, we will help you create a good press release suitable for your own target outlets for your book, including local media, shops, papers, magazines, and radio, the areas where it is generally agreed that authors can expect the best success in marketing their book.

PS Avalon Publishing offers a complete publishing service, including all the attendant steps such as copy editing, typesetting, artwork, cover design in full colour, jacket blurb expertise, digital preparation of the manuscript, ISBN registration and bar coding, registration with the legal deposit libraries, and so on. We will promote and market your work via the internet, and through targeting of specific markets where applicable. It is possible to self publish and do all this yourself but we save you time and effort, and offer the expertise needed in editorial, manuscript preparation, printing, promotion, marketing and distribution. You will also be an author published by an independent and committed publisher which must be worth something in itself.

Finally, on all the books we sell direct we offer the phenomenally high author's royalty rate of 20%!

Interested? Click here.

 

 

or: return to the ps avalon publishing site

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

info@psavalon.com